Initiating the Idea: Our Passion for Traditional Indian Textile Crafts

tSucchi, a brand that represents Earth and all things natural, was born out of our deep love for traditional Indian textile crafts. The name, tSucchi originates from the Japanese word Tsuchi, meaning Earth.


As three women entrepreneurs and passionate admirers of Indian art, we embarked on a journey to explore the vast richness of Indian textile arts. It all started as a personal quest to source fabrics from interior villages in India, where we met local artisans and realised the untapped potential between opportunity and availability. From this moment of inception, our thought for tSucchi was clear - promoting Indian Textile Crafts by creating a brand so iconic, that Millenials and Gen Zs choose Indian, choose traditional and choose our heritage crafts over other international brands thereby supporting our super talented local artisans.

Story of The Directors: Trio of Three Mothers

At the helm of tSucchi Traditions are three women entrepreneurs, Alankrita Raj, Palak Gupta and Meenakshi Gupta, who are passionate about creating a beautiful harmony between Indian culture and modern trends. As a trio of mothers from the same family, we share a deep love for Indian textile crafts and have nurtured this passion at a personal level before it turned into a profession. With a shared vision of promoting Indian arts and supporting local artisans, we launched a pursuit to create a brand that is

  • Traditional And Trendy
  • Comfortable and Fashion
  • Rooted And Forward-Looking

Our passion and dedication led to the birth of 'tSucchi - where culture meets cult'

Setting tSucchi Apart: A Brand with a Purpose

What sets tSucchi apart is our passion for heritage crafts and our belief  that traditional crafts have the power to create a beautiful symphony with modern trends. Though this journey, we are supporting local artisans and creating awareness about the richness of our textiles. Our aim is to make tSucchi the top brand choice for fashion and lifestyle for Gen Xs, Millennials, and Gen Zs. We truly believe that a lot of people fear appreciating Indian textile crafts due to the lack of a prominent brand, and that is where the creation of a brand like tSucchi is of utmost importance to increase acceptance and love for our tradition.

What makes tSucchi unique

  • Our focus is on Indian crafts and our ability to blend them with modern trends 
  • Products are made from 100% natural fibres, making them skin-friendly and breathable
  • Clothes have a feather-like feel, indicating their high quality
  • Customer service is top-notch
  • Prices are competitive
  • tSucchi is the go-to brand for all Indian crafts enthusiasts

We want to build a cult that proudly flaunts the rich Indian textile crafts and understands that they are agile enough to compete with high-street fashion trends.

The tSucchi Promise: Our Vision & Mission

Our vision at tSucchi Traditions is to become the leading brand for Indian textile crafts and culture. We envision a world where traditional crafts are celebrated and cherished, and where tSucchi Traditions is synonymous with quality, creativity, and sustainability.

Our mission at tSucchi Traditions is to promote the beauty and versatility of Indian textile crafts and make them accessible to everyone. We want to break down the barriers between traditional and contemporary fashion and create a cult of individuals who appreciate the value of Indian traditions and culture.

We Are Not Alone: Supporting Local Artisans

tSucchi's effort to give back to society is to support local artisans who create beautiful and unique Indian textile crafts.  By supporting local artisans, we not only look forward to promoting Indian arts but also preserve & popularize our treasures and help in the sustainable growth of the rural economy. 

As a tribute to the artisans, we ensure 3% of our revenues go to these simple souls to keep the heritage alive for generations to come!

Product Offerings: A Blend of Traditional and Modern

We offer a variety of products including Women's Fashion especially for you

  • Co-ord Sets
  • Dresses
  • Kurtis
  • Short Kurtis

Lifestyle Products

  • Bedsheets
  • Dohars
  • Table linen
  • Multipurpose pouches 

Upcoming Collections

  • Men’s wear
  • Kids
  • Maternity